The Armani watch range delivers an ultimately perfect fusion of stunning design and meticulous craftsmanship. The range is carefully manufactured to produce a series of timepieces that are undeniably unique yet collectively similar, thus epitomising not only Armani as a company but also the personality of the wearer.
Armani watches make up part of the huge Emporio Armani brand rather than the Giorgio Armani Empire. The fashion company itself was born in 1975 and has continued to deliver designs to such a high standard that it has become one of the most famous designer labels in the universe.
With the diverse range of products that the Armani brand wanted to market, the company fragmented into a collective of specialist brands that continued to retain the name of Armani quality whilst expanding into new business worlds.
One such collective is the Emporio Armani brand that specialises in, amongst other things, quality timepieces.
Giorgio Armani wanted the Emporio Armani brand to appeal to the emerging adult that still continued to walk the ladder of success. This would make the line significantly cheaper without compromising the Armani name and combine a younger feel with a reputation for outstanding quality.
In keeping with the desires of Armani himself, the desire to own a timepiece from the Emporio Armani range has come to reflect an emergence of status without losing the essential youthfulness of a fashion statement.
Interestingly, the Emporio Armani range is a bizarre statement of both individual human quality and social acceptance. To wear a watch from the Armani range is to set yourself apart from the crowd in an explosive display of social advancement and iconic boastfulness.
Yet it is the timepiece itself that delivers the message more firmly than the personality of the individual himself. Almost poetically, one cannot exist without the other and the result is a testament to the longevity and understanding of the Armani Empire.